Three young brothers Antonella, Pasquale and Rossana Porcelluzzi during each trip in addition to the monuments of all the cities always found themselves inside toy stores and finally during the last 90s they understood that the time had come to open their own shop of toys.
On Nov. 20 1999 the dream comes true ... the F.lli Porcelluzzi shop was born with the GIOCHERIA brand (a partnership that still exists today) in the center of Barletta; the idea is that of a toy supermarket of about 200 square meters of exhibition where children of all ages and parents can travel freely to a magical and enchanted world for dozens of meters of shelves and if necessary request suggestions and advice towards choosing more suitable in relation to different needs.
The shop welcomes customers in a cheerful, colorful and comfortable environment, where you can find everything needed by children, from infants to very young, with the possibility to choose from many items all guaranteed for high quality, total non-toxicity and specially designed so that children can have fun and learn in complete safety. Another sector is reserved for clothing, with an assortment of garments selected by the best brands in the sector.
In parallel with the advent of the Internet, the institutional website was created and published and the store was created at the EBAY market place, with lots of fresh information and news on toys, promotions and more.
The affiliation with Giocheria has allowed to increase and improve the services offered to the public. In fact, at the shop you will find the latest news regarding toys and games for children, teenagers of all ages and adults.