Aseer Alkutb Crossing The Chasm

About Product

• Here is the bestselling guide that created a new game plan for marketing in high-tech industries.
• Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.
• This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet.
• It's essential reading for anyone with a stake in the world's most exciting marketplace.