Jabal Amman Publishers The Soft Way to Run Entrepreneurial Projects ,Eric Reese

The importance of this book in particular is that it translates the building of the entrepreneurial company with specific and practical steps and with vivid examples. At a time when many young men and women in the Arab world today are considering starting their own business, they may be looking for advice in traditional business books that will not serve them as well as this book does; The entrepreneurial establishment is fundamentally different from the normal establishment, in the steps of its establishment and development, to the extent that the feasibility studies, intensive market studies and the tools for establishing traditional companies can no longer be applied as is the case in a regular establishment that depends on entering a specific market with well-known features.