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10
00
JOD
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Recommended Age: For women
About Product
- A brand is not what you say,
- but what customers say about you.
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Description
- It may be the first book of its kind to present a unified theory of brand building.
- While most books on branding are geared toward a strategic or creative approach,
- this book shows how strategy and creativity can combine to produce a 'magical brand'
- - a brand that customers feel is essential to their lives.
Product Code: 9789923121177
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