Profit First - Transform Your Business From A Money-gobbling Monster Into An Income-generating Machine

About Product

• The author of the classic The Pumpkin Strategy presents an exceptionally simple cash management solution that helps small businesses escape the doomsday spiral and achieve instant profitability. Traditional accounting uses the logical (albeit wrong) formula: Sales - Expenses = Profits. The problem is that companies are run by people, and people don't always make sense.
• Successful entrepreneur Mike Michalowicz developed a behavioral approach to accounting to flip the formula to: Sales - Earnings = Expenses. Just as the most effective strategy for losing weight is to reduce portions with smaller plates, Michalowicz explains that by securing profits first and allocating the rest only to expenses, entrepreneurs will transform their companies from gobbling beasts into cash cows.