We love babies
And we understand that babies' delicate skin needs gentle care to keep it perfectly babysoft. That's why our Baby Lotion, with our unmistakable babyfresh smell, is clinically proven mild & hypoallergenic* for moisturising & cleansing baby's delicate skin. Rediscover the original babysoftness, passed down from generation to generation, on baby and grown-up skin.
*Formulated to minimise the risk of allergies
Johnson's®. Trusted by mums for over 100 years.
Clinically proven mildness, The original babysoftness, Paraben free
Made in Italy