An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person ...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
About Malcolm Gladwell
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Malcolm Gladwell is the author of five international bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is the host of the podcast Revisionist History and is a staff writer atThe New Yorker. He was named one of the 100 most influential people byTime magazine and one of the Foreign Policy's Top Global Thinkers. Previously, he was a reporter with the Washington Post, where he covered business and science, and then served as the newspaper's New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. Gladwell was born in England and grew up in rural Ontario. He lives in New York.